...tv commercial I ever saw was for outpost.com website. It had a marching band on a football field. That was nice, but then...a pack of wild dogs game out and starting attacking and chasing the bandmembers. It was surprising and that made it hilarous. Then they stated that they wanted something that would grab attention so that you remembered their site. It worked for me. I saw the commercial years ago and only once but I still remember it.